The Audio Guide You Can Keep

If your museum is facing production of an audio guide for the first time, you may feel overwhelmed by the many things you need to take into account.

How to write an appropriate script for an audio guide? How many tracks should your audio guide have? How long should they be?

But also: how to find a reliable and professional translator into Chinese? Or who could make a professional voice over for your Japanese visitors?

Many IT companies will offer you a technical solution (apps or similar), but will leave you alone with all content-related trouble. Nubart works with proven experts with humanities and arts backgrounds in all these areas, so we can offer you both: innovative audio guide technology and first-class content production. We collaborate with you at every step, from the script until the final presentation of the digital content.

And the best of it: all this is included in our pricing packages!

You can see our audio guide production framework here.

Traditional audio guide devices consume valuable resources in a museum.

They must be repaired, charged and kept clean.

They also need to be picked up at the end of the tour.

To ensure that they are returned, the visitor usually has to leave cash or a personal ID as deposit, with all the potential risk to security and data protection that this poses to the museum, to say nothing of the hassle for the visitor.

Nubart audioguide cards are tangible like conventional devices, but they don't need any maintenance.

Since visitors can keep them, they don’t require a deposit to be lent out.

They work as a key that allows controlled access to the multilingual content directly from the visitor’s smartphone.

They are also attractive and a nice collectible souvenir.

Museums moving on from traditional devices tend to consider native apps as an alternative to conventional audio guides.

However, development of an app is expensive and the software companies tend to leave the digital content production to the museum.

Apps need to be developed at least twice (iPhone and Android), are generally not flexible for content changes and require constant maintenance and expensive updates.

Visitors often dislike consuming memory on their smartphones to install an app that they will probably only use once.

The consequence is a very low download rate and hardly any ROI for the museum.

Nubart cards can be activated instantly from any type of smartphone (iPhone, Android, Windows…), even from old models. No updates required!

Nubart doesn't consume the device's memory, since the digital content is streamed.

Museums know how important data about their visitors are. But it is difficult to gather this kind of quality data.

Nubart cards are not only an innovative audio guide which provide a multilingual service to your audience, but also an ideal data collector. In contrast to most other solutions, Nubart gathers usage data from your visitors' smartphones anonymously and never violating their privacy.

As a Nubart customer you receive an overview with statistics from the use of your audio guides as often as you want. Included in those free data reports:

• Home country of the visitor
• Visitor’s native language
• Visitors per day
• Visitors by time-of-day
• How long do visitors stay at the museum/exhibition
• Ranking of most listened to tracks
• Device used

By learning which tracks have been listened to the most, you will know the real, objective interests of your visitors. With this knowledge your museum can plan future purchases or optimize accompanying material.

Since every card has a unique code, we can do data mining for you. For example, we can answer questions like: "How many French visitors came to my museum during the afternoon?". Or: "let me know if the track Nr. 14 has been more listened to by Japanese then by Chinese visitors". (Please note that these customized datasets are not included in our free reports).

Feel free to request a sample report to see what kind of data we can offer you.

Our free data reports collect a lot of anonymous information about your visitors and their behavior. But certain important information can not be retrieved automatically, so you need to ask your visitors to provide it to you.

That's why after the last track of the audio guide, the visitor is offered a short survey with 5 questions. Two standard questions are:

• general scoring of the exhibition from 1 - 5.
• a text field for comments about the exhibition or about the audio guide.

You will be surprised at how thorough these visitor comments can be, even typed on the small smartphone screen! The museum can receive visitor comments in real-time by email.

Additionally the museum can select three more questions from a list of options, allowing you to know things like age, gender or even the email address of your visitors, as long as visitors choose to share this info to you. Thanks to our unique code system, the visitor can only answer the questionnaire once, ensuring the quality of the data. Incomplete answers are also captured.

The compiled results of the questionnaire are part of our free data reports. Based on your visitors feedback you can also improve your audio guide, if necessary.

Nubart audio guides are sold by the card. The larger the number of cards that your order, the more content and languages will be included in the package.

With our package system, your museum can easily calculate in advance the budget you need for an audio guide for your next temporary exhibition. No surprises! Even small museums can afford a Nubart audioguide.

You decide if you want to give the audio guide cards for free to your visitors or if you prefer to sell them (at any price you choose). By selling them, you will not only quickly recover your investment (ROI), but even make a profitable business!

If none of our packages suits your needs, just write to us and request a quote.