Nubart's Audio Guide Features

Fully-Produced

You give us with the script and we take care of translations and voice overs. Production is included in our pricing!

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No Device

Visitors use their own smartphone (BYOD). No dirty devices to gather, store, clean, collect, recharge...

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No App

Museum visitors don’t want nor download apps. Nubart is a streamed digital audio guide, but not an app.

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Visitors Data

Rich usage data about your visitors: ex. from which country, which tracks they prefer, how long they stayed...

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Visitors Feedback

Ask your visitors what they like in your museum. Allows you to refine your exhibitions and the audio guide

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Low Cost

Up-front costs are low, so you can give audio guides for free or sell them for a profit. Quick ROI.

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Fully-Produced Audio Guides

If your museum is facing production of an audio guide for the first time, you may feel overwhelmed by the many things you need to take into account.

How to write an appropriate script for an audio guide? How many tracks should your audio guide have? How long should they be?

But also: how to find a reliable and professional translator into Chinese? Or who could make a professional voice over for your Japanese visitors?

Many IT companies will offer you a technical solution (apps or similar), but will leave you alone with all content-related trouble. Nubart works with proven experts with humanities and arts backgrounds in all these areas, so we can offer you both: innovative audio guide technology and first-class content production. We collaborate with you at every step, from the script until the final presentation of the digital content.

And the best of it: all this is included in our pricing packages!

You can see our audio guide production framework here.






Audioguides With No Devices

Traditional audio guide devices consume valuable resources in a museum.

They must be repaired, charged and kept clean.

They also need to be picked up at the end of the tour.

To ensure that they are returned, the visitor usually has to leave cash or a personal ID as deposit, with all the potential risk to security and data protection that this poses to the museum, to say nothing of the hassle for the visitor.

Nubart audioguide cards are tangible like conventional devices, but they don't need any maintenance.

Since visitors can keep them, they don’t require a deposit to be lent out.

They work as a key that allows controlled access to the multilingual content directly from the visitor’s smartphone.

They are also attractive and a nice collectible souvenir.

Nubart audio guide cards





Digital Audioguides With No Apps

Museums moving on from traditional devices tend to consider native apps as an alternative to conventional audio guides.

However, development of an app is expensive and the software companies tend to leave the digital content production to the museum.

Apps need to be developed at least twice (iPhone and Android), are generally not flexible for content changes and require constant maintenance and expensive updates.

Visitors often dislike consuming memory on their smartphones to install an app that they will probably only use once.

The consequence is a very low download rate and hardly any ROI for the museum.

Nubart cards can be activated instantly from any type of smartphone (iPhone, Android, Windows…), even from old models. No updates required!

Nubart doesn't consume the device's memory, since the digital content is streamed.

Nubart audio guides being accessed through QR code





Visitors Data

Museums know how important data about their visitors are. But it is difficult to gather this kind of quality data.

Nubart cards are not only an innovative audio guide which provide a multilingual service to your audience, but also an ideal data collector. In contrast to most other solutions, Nubart gathers usage data from your visitors' smartphones anonymously and never violating their privacy.

As a Nubart customer you receive an overview with statistics from the use of your audio guides as often as you want. Included in those free data reports:

  • Home country of the visitor
  • Visitor’s native language
  • Visitors per day
  • Visitors by time-of-day
  • How long do visitors stay at the museum/exhibition
  • Ranking of most listened to tracks
  • Device used

By learning which tracks have been listened to the most, you will know the real, objective interests of your visitors. With this knowledge your museum can plan future purchases or optimize accompanying material.

Since every card has a unique code, we can do data mining for you. For example, we can answer questions like: "How many French visitors came to my museum during the afternoon?". Or: "let me know if the track Nr. 14 has been more listened to by Japanese then by Chinese visitors". (Please note that these customized datasets are not included in our free reports).

Feel free to request a sample report to see what kind of data we can offer you.






Visitors Feedback

Our free data reports collect a lot of anonymous information about your visitors and their behavior. But certain important information can not be retrieved automatically, so you need to ask your visitors to provide it to you.

That's why after the last track of the audio guide, the visitor is offered a short survey with 5 questions. Two standard questions are:

  • general scoring of the exhibition from 1 - 5.
  • a text field for comments about the exhibition or about the audio guide.

You will be surprised at how thorough these visitor comments can be, even typed on the small smartphone screen! The museum can receive visitor comments in real-time by email.

Additionally the museum can select three more questions from a list of options, allowing you to know things like age, gender or even the email address of your visitors, as long as visitors choose to share this info to you. Thanks to our unique code system, the visitor can only answer the questionnaire once, ensuring the quality of the data. Incomplete answers are also captured.

The compiled results of the questionnaire are part of our free data reports. Based on your visitors feedback you can also improve your audio guide, if necessary.

Nubart's audio guide feedback





Low Cost and Profitable Audio Guides

Nubart audio guides are sold by the card. The larger the number of cards that your order, the more content and languages will be included in the package.

With our package system, your museum can easily calculate in advance the budget you need for an audio guide for your next temporary exhibition. No surprises! Even small museums can afford a Nubart audioguide.

You decide if you want to give the audio guide cards for free to your visitors or if you prefer to sell them (at any price you choose). By selling them, you will not only quickly recover your investment (ROI), but even make a profitable business!

If none of our packages suits your needs, just write to us and request a quote.






Nubart's customers

Portfolio

Our Team

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Steve Zitkovich

CEO, Founder
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Rosa Sala

CVO, Founder
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Simon Effing

CTO, Founder
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Jordi Pérez

Manager Spain and LATAM
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Helena Cuesta

Production
Lourdes Jimenez

Lourdes Jiménez

Advisor, sales
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Yi Zhen Tou

Content, Asia

Blog

Pricing

Included in all packages:

  • Fully-produced audio guides
  • Set-up of the digital audio guide
  • Rich usage data reporting
  • Feedback in real-time (via email)
  • Customized questions for visitor feedback
  • Integration of digital content (videos, images, PDFs) supplied by customer
  • 5 years hosting of content (free extension possible)
  • Design of cards (optional)

Mini Package

€6.000
+ taxes

Great for temporary exibitions


  • 6,000 customized bio-degradable cards
  • Translation into 1 language and voice-overs in 2 languages for 12 tracks. (Creation of source text not included)
  • Configuration of up to 7 Tweet-templates in each language.

Choose Plan

Medium Package

€10.000
+ taxes

Great for temporary exhibitions or small museums

  • 10,000 customized bio-degradable cards
  • Translation into 3 languages and voice-overs in 4 languages for up to 24 tracks. (Creation of source text not included)
  • Configuration of up to 12 Tweet-templates in each language.
Choose Plan

Collection Package

€25.000
+ taxes

Great for permanent exhibitions

  • 26,000 customized bio-degradable cards
  • Complete creation of the audio guide: writing source text, translation and voice-overs in 7 languages for up to 50 tracks
  • Configuration of up to 25 Tweet-templates in each language.
Choose Plan

Minimum re-order of 1,000 units: €1.000 + taxes

If none of these packages suit your needs, please request a quote.

Frequently Asked Questions

The unique codes printed on our cards work like a key which provides the owner exclusive access to all the digital content.
To access the content, the visitor scans the QR code or (if he/she is not familiar with how to use QR codes) enters a code on the museum's website.
Nubart has developed a unique combination of transactional cookies + opt-in system called LOCP (Lightweight Online Content Protection) to provide non-transferable access to digital content.
Thanks to LOCP, the owner of the card can access the audio guide as often as she wants, from her smartphone, other device, or from a PC -- even months or years later. But the card can not be used by anybody else.
This way we ensure that the audio cards have commercial viability and we guarantee the high quality of the anonymous data we collect from visitors to the museum.
Nubart audio guides being accessed through QR code

Museums have flexibility to choose any model of distributing Nubart cards to their visitors.
For example:
  • Give away for free as a promotion to bring more visitors (ex. on certain days).
  • Give away for free as part of a sponsorship partnership.
  • Give away for free as part of the entrance fee.
  • Sell the guides at a price which covers costs/investment.
  • Sell the guides at a profit.
Because the museum has complete control of pricing to visitors, Nubart cards make experimenting to find the perfect mix easy.
Remember, the more the cards are used, the greater the amount of data and feedback from visitors about the museum's collection or exhibits is gathered.
Our audio guide tracks are streamed, so only the tracks chosen by the visitor to listen to consume data (unlike most apps that force you to download all the content at once). The data consumed by the chosen tracks is 0.46 MB per minute: 1/5 that of music services like Spotify.
Given this low data consumption, provided the overall mobile data coverage is good, we don’t consider it essential to provide free Wifi to offer our audio guides. Particularly considering that since June 2017 EU-citizens are no longer subject to roaming fees.
Especially if your museum receives many non-EU citizens or has a poor mobile signal coverage, you may consider providing a free Wifi connection.
If you already have an internet connection in the building (perhaps for your offices), you can set up a separate Wifi network for your exhibition by using Power Line Communication (PLC).
PLC technology transfers the internet signal through the conventional power line so you don’t need to install new wiring. This is a very economical option, especially suitable for historic buildings or for places with thick walls and many corners.
Nubart has experience with PLC and can provide you with professional high-quality devices. Contact us and we will advise you!
At Nubart we care about the environment! We offer two options of biodegradable cards:
  • Cards made from high-strength special cardboard, FSC certified.
  • Bio-PVC: these cards contain an additive called Add-X Biotech which makes them biodegradable after a few years.
Usually your visitor will use her own headphones or reduce the volume of her smartphone to a minimum to not bother other visitors.
But if you think that headphones are a must in your museum, we can gladly provide them, and also customize the packaging with your logo, as you see in this image.Ask us for a quote!

Nubart's headphones custumized with logo

Request a sample

Want to know more about how our audio guides work?

Request a demo card!

Nubart's sample audio guide card
Get it here





Contact Us

Digital Tangible SL (Barcelona)
Nubart UG haftungsbeschränkt (Frankfurt - Berlin)
Spain: +34 678 650 746
Germany: +49 (0)30 216 02 001