Nubart's logo

Nubart's story

In 2013, as she was publishing her first e-books, the Spanish-German author Rosa Sala noticed that we are all still very used to tangible things.

Relevant digital content, as books, music and audio guides, would increase its value if it were also tangible.

Tangible things can be wrapped as a gift, sold in brick-and-mortar stores, kept as a souvenir or signed by an author or musician, all things that she was missing with purely digital content like ebooks.

After sharing this idea in a conversation with friends, it became a company. In summer 2013, Rosa and her co-founders Jordi and Simon founded Digital Tangible SL in Barcelona.

To achieve the mission of making digital things tangible, they decided to produce nice-looking cards that people want to keep as a souvenir. Simon Effing developed a system that converts unique codes printed on them into a non-transferable key that provides access to the digital content without requiring an app nor a sign-in. The LWAC-system(int. pat. pending) was born.

Digital Tangible SL started with ebooks and audio books. That happened to be a bumpy road. In 2016 the team discovered that their cards with unique codes can empower museums and other venues around the world by offering audio guides without the hazzle of devices nor the inconveniences of apps. They also learned that the World is full of venues that can be audio guided, but have never considered this option before.

They called it Nubart, the Audio Guide Visitors Keep.

Nubart's audioguide-card

Since then, Nubart's team has been growing significantly. Nubart's customers are all around the World. And hundreds of thousands of visitors have enjoyed its audio guides.

We would love to welcome you next!

Our service levels

At Nubart we always produce professional quality content.

We offer three levels of service depending on urgency, complexity and budget: BRONZE, SILVER and GOLD.

BRONZE is our lowest-priced level with fastest production.

SILVER is our most popular package offering turnkey content and greater options.

GOLD is our premium package offering full customization and maximum production value.

Production time Script Translations Voice talent Recording

Three weeks.

Polishing of script provided by the customer.

Performed by native professionals.

Customer can choose three voices per language in order of priority.

Nubart will cast based on availability.

Performed by native professionals.

One single voice per language.

Production time Script Translations Voice talent Recording

Five weeks.

Professionally written script.

Includes two revisions.

Performed by native professionals.

Includes one revision.

Customer selects top talent choice from talent library.

Customer receives up tp three recorded sample tracks for approval.

Up to two voices per language.

Production time Script Translations Voice talent Recording Audio editing

Ten weeks.

Professionally written script.

Includes up to three revisions.

Performed by native professionals.

Includes up to two revisions.

Voice casting session is organized.

The customer receives up to three recorded samples for approval.

Up to three voices per track (narrator, commentary, archival audio, etc.)

Creation of audio storyboarding integrating multiple voices, music and effects.

How do we work

  • Preliminaries

    • We advise you on the best way to display your audio guide (modular, tags, multimedia elements...).
    • One of our expert team members will be assigned to your project's production.
    • You approve a custom design for your card.
  • Script

    • We order the printing of your cards.
    • BRONZE: We review your script and discuss improvements with you.
    • SILVER and GOLD: We assign one of our professional writers to work on your script.
    • GOLD: We assign a professional to work on the storyboard of your script.
  • Translations

    • We order the translations of the script to our professional native translators.
    • We discuss with our translators whether and where cultural adaptations are required.
    • We perform a quality control on the delivered translations.
  • Recording

    • We let you choose your preferred voices from our samples of professional speakers.
    • GOLD: We do a voice casting specifically for your project.
    • We record names in foreign languages to instruct the speaker to pronounce them correctly.
    • We commission the voice-over to the chosen speakers.
  • Quality control

    • We perform a quality control on the recordings (background noises, mispronounced words, mistakes...)
    • GOLD: We entrust our audio editor with the mixing of voices, the incorporation of accompanying sounds and the musical backgrounds.
    • The project leader uploads the content to our CMS.
    • You will receive an internal link to see the results and to discuss them with your project leader.
  • Delivery

    • We activate the cards and deliver them to you.
    • We provide you with a marketing kit for your front desk.
    • We instruct your staff about the cards.
  • Afterwards

    • We send you regularly the usage statistics of your cards.
    • We analyze with you the improvements proposed by your users in the feedback form.
    • We discuss with you a motivation program for your visitor service team.

Keep in mind:

  • We can incorporate at no cost the content you may have already produced for an app or for an old audio guide.
  • The content that Nubart produces for you will belong to you. No licensing fees!
  • Nubart will only produce content if it is to be incorporated into its delivery system.

Nubart's team

Founders and Partners

Rosa Sala, PhD
CEO - Founder
Simon Effing
CTO - Founder
Jordi Pérez
COO - Founder
Peter Jacobsen
System Architect - Partner

International Team

Claudia Casallas
Production Manager
Iyna Caruso
Creative Director US
Evelyn Crende
Business dev. US
Karin Bingenheimer
Business dev. UK + Germany
Ulrike Kroll
Management Chile
Tomasz Melcher
Tomasz Melcher
Business dev. Poland
Anna Melcher
Anna Melcher
Business dev. Poland
Martina di Stefano
Business dev. Italy
Daan van Willigen
Management NL, BE
Thomas Boogarts
Sales NL, BE
Yut Wanichanond
Yut Wanichanond
Management Thailand
Boris Marinov. Foto: Ivan Matev
Boris Marinov
Management Bulgaria
Ivan Todorov. Foto: Ivan Matev
Ivan Todorov
Sales Bulgaria
Zoran Milivojevic
Management Norway
Héctor Rospigliosi
Management Peru
Lourdes Jimenez
Lourdes Jiménez
Consultancy, sales