People often discuss how difficult it is to interpret data. But, the other, perhaps bigger struggle, is obtaining data in the first place.
Have you ever wondered why the flight attendant who welcomes you onto the airplane sometimes keeps one hand behind her back? It’s not only a polite gesture. The flight attendant isn’t just greeting you, she’s also counting you. In her hidden hand, she’s holding a passenger counter like this one:
As you can see, even with the cutting edge technology airplanes have today, getting a simple passenger count requires yet another creative device.
The same is true for museums (as well as galleries, fairs, parks, open-air tours or other attractions). Before you can win relevant insights into your audience and develop a strategy around them, you need to find a discrete tool to obtain the data.