How to get visitor data for your museum (updated 2022)

How to get visitor data for your museum (updated 2022)

People often discuss how difficult it is to interpret data. But, the other, perhaps bigger struggle, is obtaining data in the first place.

Have you ever wondered why the flight attendant who welcomes you onto the airplane sometimes keeps one hand behind her back? It’s not only a polite gesture. The flight attendant isn’t just greeting you, she’s also counting you. In her hidden hand, she’s holding a passenger counter like this one:

Clicker Passenger Counter

As you can see, even with the cutting edge technology airplanes have today, getting a simple passenger count requires yet another creative device.

The same is true for museums (as well as galleries, fairs, parks, open-air tours or other attractions). Before you can win relevant insights into your audience and develop a strategy around them, you need to find a discrete tool to obtain the data.

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How to write the script of an audio guide

How to write the script of an audio guide

Some museums face the task of producing an audio guide for the first time and are not sure where to start.

If you are one of them, and if you are looking for a straightforward audio guide that effectively offers explanations about pieces in a room, in several languages, perhaps the recommendations that follow will be useful, whether you prepare an audio guide together with us, or if you do it on your own.

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