More people are travelling internationally than ever; the number of trips is increasing by millions each year. Just one example:
With the increase of tourism there is a corresponding increase in museum visits from foreign countries. Again, there are numerous studies, but a good example is the Mercedes-Benz Museum in Stuttgart report about 2015 (from Daimler press release):
- The number of international guests… increased up to 43 percent;
- In July 2015 more than 55 percent of visitors travelled from abroad during this summer month.