Have you ever wondered why the flight attendant who welcomes you onto the airplane always keeps one hand behind her back?
It’s not only a polite gesture. The flight attendant isn’t just greeting you, she’s also counting you. In her hand, she’s holding a passenger counter like this one: People often discuss how difficult it is to interpret data. But, the other, perhaps bigger struggle, is obtaining data in the first place. As you can see, even with the cutting edge technology airplanes have today, getting a simple passenger count requires yet another creative device.
The same is true for museums. Before you can win relevant insights into your audience, you need to find an ideal and discrete tool to get data.