How to write the script of an audio guide

How to write the script of an audio guide

If you work for one of the world’s most renowned museums like the Thyssen, the Prado or the Tate, you do not need to keep reading: surely your audio guide already incorporates storytelling, accessibility, augmented reality, and who knows how many more features. If that is not already the case, you are probably already discussing how to incorporate all that.

But many of you are museums facing the task of producing an audio guide for the first time and you are not sure where to start.

If you are looking for a straightforward audio guide with which you can effectively offer explanations about pieces in a room, in several languages, perhaps the recommendations that follow will be useful, whether you prepare an audio guide together with us, or if you do it on your own.

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Agreed, no more apps as audio guides -- but what about languages?

Agreed, no more apps as audio guides -- but what about languages?

More people are travelling internationally than ever; the number of trips is increasing by millions each year. Just one example:

Statistic about Chinese visitors in Europe

With the increase of tourism there is a corresponding increase in museum visits from foreign countries. Again, there are numerous studies, but a good example is the Mercedes-Benz Museum in Stuttgart report about 2015 (from Daimler press release):

  • The number of international guests… increased up to 43 percent;
  • In July 2015 more than 55 percent of visitors travelled from abroad during this summer month.

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