The Audio-Guide Visitors Keep

Museums moving on from traditional devices tend to consider native apps as an alternative to conventional audio-guides.

However, development of an app is expensive and the software companies tend to leave the digital content production to the museum.

Apps need to be developed at least twice (iPhone and Android), are generally not flexible for content changes and require constant maintenance and expensive updates.

Visitors often dislike consuming memory on their smartphones to install an app that they will probably only use once.

The consequence is a very low download rate and hardly any ROI for the museum.

Nubart cards can be activated instantly from any type of smartphone (iPhone, Android, Windows…), even from old models. No updates required!

Nubart doesn't consume the device's memory, since the digital content is streamed. We can also offer an offline solution for special cases.

Museums know how important data about their visitors are. But it is difficult to gather this kind of quality data.

Nubart cards are not only an innovative audio-guide which provide a multilingual self-guided tour to your audience, but also an ideal data collector. In contrast to most other solutions, Nubart gathers usage and behavioral data from your visitors' smartphones anonymously and never violating their privacy. (See our Data Policy for Nubart's Audio guides).

As a Nubart customer you receive an overview with statistics from the use of your audio-guides as often as you want. Included in those free data reports:

• Home country of the visitor
• Visitor’s native language
• Visitors per day
• Visitors by time-of-day
• How long do visitors stay at the museum/exhibition
• Ranking of most listened to tracks
• Device used

By learning which tracks have been listened to the most, you will know the real, objective interests of your visitors. With this knowledge your museum can plan future purchases or optimize accompanying material.

Since every card has a unique code, we can do data mining for you. For example, we can answer questions like: "How many French visitors came to my museum during the afternoon?". Or: "let me know if the track Nr. 14 has been more listened to by Japanese then by Chinese visitors". (Please note that these customized datasets are not included in our free reports).

Are you planning a guided city-tour?

Does your museum have some exhibits in open spaces?

Would you like to have an audio-guide for a natural park?

Our audio-guides can integrate maps and also geolocate points of interest.

Our geolocated audio tracks light up in red and scroll automatically to the top of your mobile screen as you approach the exhibit or location. In Android, this process is enhanced by a slight vibration of the mobile phone.

In this way, your visitor always knows which track she is supposed to listen to next. Whether she wants to click on it or not is up to her: our tracks do not play automatically to enable a non-intrusive functionality. Our geolocation also works in offline mode!