An audio guide is an important additional service offered by your museum.
However, only 15-30% of your visitors will want to use it. The production of an
audio tour is expensive, so you might want to try to get some of that cost back.
Or you might see your audio guides as a revenue stream for your
institution.
If you make the same QR code available to everyone, you won't be able to
monetize the audio guide because those links are public and can be shared.
At Nubart, we've patented a system called Lightweight Web Access Control. It
lets us recognize the user's device anonymously. The legitimate owner of the
audio guide card can access the content again whenever they want, but they can't
share it with others. This makes your content more valuable, whether you decide
to sell the cards separately or include them in the admission fee.
Although the QR-codes on Nubart's cards are non-transferable, they can be reused
by their rightful owners at any time. This is important because being able to
keep the card and reuse the audio guide is a big selling point for visitors and
increases the take-up rate.
If you wish to waive the cards, we can provide the links or QRs online through
our API. This way you can integrate them into your ticketing system.