Museums strive to be places that can be enjoyed by all citizens, including those with physical impairments. That is why at Nubart we have conceived our card-shaped audio guides with an inclusive or universal design so that museums can also use them to inform visually or hearing impaired visitors about their exhibits. We’ll tell you how.
Sometimes a problem is an opportunity in disguise. This is what we experienced long time ago when producing the audio tour to visit the natural monuments of El Maestrazgo (Teruel, Spain) for Nexo Turismo y Cultura. It was the origin of our offline digital audio guides for smartphones that work without wifi and without data coverage. Here’s the story.
Have you ever wondered why the flight attendant who welcomes you onto the airplane always keeps one hand behind her back?
It’s not only a polite gesture. The flight attendant isn’t just greeting you, she’s also counting you. In her hidden hand, she’s holding a passenger counter like this one: People often discuss how difficult it is to interpret data. But, the other, perhaps bigger struggle, is obtaining data in the first place. As you can see, even with the cutting edge technology airplanes have today, getting a simple passenger count requires yet another creative device.
The same is true for museums. Before you can win relevant insights into your audience and develop a strategy around them, you need to find a discrete tool to obtain the data.
If you work for one of the world’s most renowned museums like the Thyssen, the Prado or the Tate, you do not need to keep reading: surely your audio guide already incorporates storytelling, accessibility, augmented reality, and who knows how many more features. If that is not yet the case, you are probably already discussing how to incorporate all that.
But many of you are museums facing the task of producing an audio guide for the first time and you are not sure where to start.
If you are looking for a straightforward audio guide with which you can effectively offer explanations about pieces in a room, in several languages, perhaps the recommendations that follow will be useful, whether you prepare an audio guide together with us, or if you do it on your own.
More people are travelling internationally than ever; the number of trips is increasing by millions each year. Just one example:
With the increase of tourism there is a corresponding increase in museum visits from foreign countries. Again, there are numerous studies, but a good example is the Mercedes-Benz Museum in Stuttgart report about 2015 (from Daimler press release):
- The number of international guests… increased up to 43 percent;
- In July 2015 more than 55 percent of visitors travelled from abroad during this summer month.