We just launched the travelling audio guide

We just launched the travelling audio guide

Paying to rent an audio guide in a museum and not having time to listen to more than four or five tracks is an annoying experience. The pressure to make the most of the expense incurred creates stress, prevents due attention to what is heard, and deteriorates the visitor’s experience.

The ideal solution would be to offer the visitor an audio guide that she can keep, and that is exactly what we have been doing for a long time in Nubart.

But today we’re going to explain a new way of selling an audioguide that we didn’t have before.

read more

Nubart's audio guides are accessible

Nubart's audio guides are accessible

Museums strive to be places that can be enjoyed by all citizens, including those with physical impairments. That is why at Nubart we have conceived our card-shaped audio guides with an inclusive or universal design so that museums can also use them to inform visually or hearing impaired visitors about their exhibits. We’ll tell you how.

read more

How to get visitor data for your museum

How to get visitor data for your museum

Have you ever wondered why the flight attendant who welcomes you onto the airplane always keeps one hand behind her back?

It’s not only a polite gesture. The flight attendant isn’t just greeting you, she’s also counting you. In her hidden hand, she’s holding a passenger counter like this one: Clicker Passenger Counter People often discuss how difficult it is to interpret data. But, the other, perhaps bigger struggle, is obtaining data in the first place. As you can see, even with the cutting edge technology airplanes have today, getting a simple passenger count requires yet another creative device.

The same is true for museums. Before you can win relevant insights into your audience and develop a strategy around them, you need to find a discrete tool to obtain the data.

read more

How to write the script of an audio guide

How to write the script of an audio guide

If you work for one of the world’s most renowned museums like the Thyssen, the Prado or the Tate, you do not need to keep reading: surely your audio guide already incorporates storytelling, accessibility, augmented reality, and who knows how many more features. If that is not yet the case, you are probably already discussing how to incorporate all that.

But many of you are museums facing the task of producing an audio guide for the first time and you are not sure where to start.

If you are looking for a straightforward audio guide with which you can effectively offer explanations about pieces in a room, in several languages, perhaps the recommendations that follow will be useful, whether you prepare an audio guide together with us, or if you do it on your own.

read more