Why choose a non-transferable Nubart card—or other solutions?
Here’s how Nubart’s cards with non-transferable codes, our generic QR, and market alternatives compare across key criteria.
Devices |
Mobile Apps |
Generic QR-Code (Third-Party) |
Nubart Generic QR Code |
Nubart Cards |
|
|---|---|---|---|---|---|
Cost |
Expensive devices & costly logistics | Expensive development of stand-alone apps. Requires maintenance and update fees | Not expensive. Requires maintenance fees | Not expensive. Requires maintenance fees | Affordable, one-time payment, no maintenance fees. Nubart also offers revenue share options to larger venues with no upfront costs. |
Revenue (ROI) |
Yes, since devices can be rented | Rarely. Most museum apps have to be free since people are not willing to pay for them. App stores charge a significant commission on paid apps | No. Access is offered free of charge. Very difficult monetisation | No. Access is offered free of charge. Not monetisable | Yes. Being non-transferable, cards have commercial value and can be sold |
Logistics |
Complex: must be sanitized, charged, repaired, protected, collected, stored... | Native apps require constant updates to stay in app stores | Easy logistics | Easy logistics | Easy: the ticket seller can hand out the card, or integrate unique codes into online sales |
Take-up Rate |
Low: 5-10% if rented; rarely more than 30% if included in admission | Very low: 2.47% * | Medium: 10%-30% | Medium: 10%-30% | High: 10-15% if sold and 45-85% if included with admission |
Use Without Internet |
Devices operate independently of the Internet | Some apps work offline once downloaded | Most existing PWA solutions only work with streaming | Full offline supported (unique to Nubart) | Full offline supported (unique to Nubart) |
Stats & Usage Data |
Only modern devices provide data. The country of origin cannot be known | Most apps don’t provide stats unless a costly backend is in place | Most existing PWAs don’t provide stats unless a backend is in place | Rich data, but not as reliable as cards since the QR code can be shared | Unique codes provide reliable, on-site usage data |
Visitor's Feedback |
Most devices don’t include a feedback form | Most apps don’t include a feedback form without a costly backend | Most PWAs don’t include feedback; can’t prevent repeat responses | Yes (unique features: prevents repeat answers, custom questions) | Yes (unique features: prevents repeat answers, custom questions) |
* Based on a comprehensive analysis of 175 official museum audio guide apps in Europe and the USA. For details, see our article: Museum Audio Guide Apps: Only 2.47% of Visitors Download Them